British Media Says Chinese Urban Residents Pursue Healthy Diet: Reducing Fat Intake Vegetable Appreciation
British media said that China's quick-frozen dumpling manufacturers found a shortcut to increase sales - more vegetables and less meat. This change in traditionally pork-rich dumplings has been welcomed by busy young urbanites who are trying to reduce fat intake in their diet.
According to Reuters on June 20, Ellis Wang, the marketing manager of General Mills Foods in Shanghai, said: “They like to try a healthier product in one or two weeks. For Chinese consumers, especially For consumers between the ages of 20 and 35, this is a big trend.†The company has a well-known dumpling brand.
The report stated that this is an unacceptable trend for pig farmers in China and abroad. Manufacturers and other market experts originally expected growth to continue until at least 2026.
According to Reuters, China’s meat consumption is still far ahead of other countries. According to the US Department of Agriculture’s estimate, the Chinese will eat about 74 million tons of pork, beef and poultry this year, which is about twice that of the United States. Pork accounts for more than half of this. For foreign producers, this is a big growth market, especially Western-style packaged meat products.
According to reports, data from Euromonitor Consulting shows that pork sales have been declining over the past three years. Last year, pork sales fell to the lowest point in three years, from 42.49 million tons in 2014 to 40.85 million tons. The company expects sales in 2017 will also decline slightly.
According to Reuters, since China began to open up to the world in the late 1970s, with the booming economy allowing more than one billion people to eat more meat, pork demand increased by an average of 5.7% per year before 2014.
According to the report, people are increasingly concerned about obesity and heart health. This has also affected the shopping habits and promoted sales of various products such as avocados, juices and sportswear. Nielsen's research also showed that the sales of vegan dumplings increased by 30% last year, while the total sales of frozen dumplings increased by about 7%. Zhou Wei, product manager of another famous dumpling manufacturer, said: "The growing demand for vegetable products has provided us with tremendous room for growth."
According to Reuters, most people who pay more attention to diet now are urban residents and white-collar workers. However, the government hopes that eating habits will change throughout the country.
Researchers at Harvard University warned last year that the number of childhood obesity in China has rapidly increased and the country is also facing a heart attack. They attributed these problems to the continuous increase in red meat consumption and high salt intake.
According to the report, according to the “Healthy China 2030 Plan†issued last year, by 2030, Beijing hopes that the residents’ knowledge and literacy will be significantly improved. The national average daily salt intake will be reduced by 20%, and the growth rate of overweight and obese people will be significantly increased. slow.
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