The next intersection of mobile healthcare: health care + health management

Referring to a hot concept of Internet medical care in 2016, I have to mention "Internet hospitals." The construction and operation of the Internet hospital reached a small climax in 2016. According to the statistics of the arterial network, as of November 2016, the national Internet hospital army has expanded to about 36. Several mobile medical giants have taken advantage of this Internet hospital battle: In July 2016, Wenkang Group searched for medicine and medicine network in Xingtai successfully landed the first Internet hospital for seeking medical advice and medicine, and opened the era of intelligent medical treatment. . In December 2016, the micro-medicine announced the launch of the Ningxia Internet Hospital, and the doctors announced that the Yinchuan Smart Internet Hospital in Ningxia was also opened. The competition is evident.

At the beginning of 2017, in addition to the continued popularity of “Internet hospitals”, the reporter noted that many companies have begun to lay out health education + health management. As the next stop for mobile medical care, health education + health management is expected to truly complete the Internet + health industry. closed loop.

In fact, in the "Healthy China 2030" Planning Outline issued by the State Council in October 2016, health education and health management were mentioned. The outline emphasizes “strengthening health education. Promoting healthy lifestyles for all, strengthening the guidance and intervention of healthy lifestyles for families and high-risk individuals, and carrying out special actions such as healthy weight, healthy oral and healthy bones, and basically realize the county (city, district) by 2030. Full coverage of the unit. Establish a core information release system for health knowledge and skills, and improve the health literacy and lifestyle monitoring system covering the whole country.” At the same time, the outline also proposes the goal of health management: “In 2030, realize the whole population and the whole life cycle. The health management of chronic diseases, the overall cancer 5-year survival rate increased by 15%."

In the first 2017 patient business strategy released by Lilac Garden, the reporter noted that in 2017, Lilac Garden will focus on creating “Clove Garden Care Service”, which is the main line of public health education, patient management and service, health management and service.

For the first time, health education and health management are mentioned at a strategic level.

The introduction of health education will undoubtedly provide sufficient talent guarantee and accurate users for health management, and the layout of health management will also provide a broad market space for health education. The integration and development of the two will jointly make the arrival of the post-health market in advance. Ready.

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