Huinan rice
Huinan rice is a special product of Huinan, Tonghua, Jilin.
Huinan County is a national commodity grain base county with the title of “Green Rice Villageâ€. In recent years, relying on the abundant land resources and abundant water resources advantages of the Changbai Mountains, the county vigorously developed the green rice industry. From the cultivation mode, field management and promotion of new varieties, the output and quality of rice have been continuously improved, and the sales channels for the industry have been broadened. In 2013, the county’s green rice production value reached 430 million yuan.
In terms of planting, in recent years, a number of agricultural cooperatives and enterprises in the county have vigorously developed green and organic rice, strictly regulated the production and technical operating procedures, and some have also adopted the ecological planting methods of paddy fields and crabs in rice fields to produce green and Organic rice is of good quality and rich in nutrition.
In terms of processing, the eight modern rice companies, such as Anhui Huinong Japonica Rice Technology Development Co., Ltd. and China Hualiang Logistics Group Huaxia Rice Industry Co., Ltd., adopt mechanized processes, and the production process is clean and sanitary. The processed rice grains are white and neat.
In terms of brand, 8 rice brands such as “Jushui Xiangâ€, “Lou Street, Gao Li Xiangâ€, “Fu Waâ€, and “Long Gang Xiang†have passed the national QS quality and safety production license, organic certification, and green food certification. In Beijing, Shanghai, Tianjin, Guangzhou, Yunnan, Xinjiang and other places have a very good sales market.
Wang Guangming, deputy director of Huinan County Special Industry Development Service Center, said: “Now, Huinan rice is in short supply. The county's standardized production base for green food raw materials (rice) has reached 300,000 mu, and the organic planting base is still expanding. The county will increase Great science and technology planting efforts will further improve the quality of rice.â€
Recently, various rice cooperatives and enterprises in Huinan County actively cooperated with the county’s e-commerce associations to gradually promote the development of e-commerce in Huinan rice, realizing the synchronization of agents, physical stores, and online stores, and constantly expanding brand sales channels. Zou Yinghui, Manager of Rice Industry Co., Ltd., said, “E-commerce has opened up a vast online sales platform for Huinan rice. At present, the company has already registered as a member of the County Business Association and successfully completed multiple online orders. In the future, we will increase our efforts in online sales to make the rice industry better."
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