Post a crisis or a good opportunity for the rise of mobile medical?
OFweek Medical Network January 20th: The past week was a sad week for Baidu.
A hemophilia was sold, let the outside world realize for the first time that Baidu Post Bar is carrying the heavy pressure of realizing the pressure, and let the outside world realize for the first time that it is still of great significance to the majority of patients. At the same time, the controversy caused by the commercialization of the bar has also shown the current state of the development of PC-based medical services.
Medical care has always been a difficult bone.
In the PC Internet era, health information websites, Q&A communities, post bars, search engines, etc. are the main tools for patients to seek medical resources and help, but business models and difficulties in connecting physical medical services are their insurmountable development bottlenecks.
In contrast, mobile medical care , which has emerged in recent years, has the characteristics of being able to connect multiple roles in the medical industry and open up physical medical services. While PC Internet medical encounters the development dilemma, the demand of users has increased. Under this background, mobile medical care with more innovations and breakthroughs in the model has more room for imagination.
Pure online mode is difficult to break through
Many patients, such as ant dishes (Baidu Hemophilia, the main owner), regard Baidu Post Bar as an important way and spiritual sustenance to obtain medical information and seek a way to recovery. In the past ten years, Baidu search engine As well as the PC-based medical services represented by Baidu Post Bar, it also provides tools and positions for patients to obtain medical information.
However, the recent paste crisis has released a signal that the era of PC-based Internet medical care has come to an end.
On the one hand, Internet medical care in the PC era is difficult to open up physical medical services. Whether it is Baidu's medical stickers, or the well-developed 39 Health Network, Q&A, 120 Health Network, etc., all of them simply move medical information online and lack contact with physical health. This kind of service that is separate from physical health care is similar to rootless duckweed, which has limited value; and it is easy to become a diversion channel and distort medical value.
On the other hand, Internet medical services in the PC era are hard to come by. PC-side medical information websites, as well as communities such as Baidu's medical-like stickers, have the drawbacks of mixed information. The more serious problem is that it is difficult for a simple medical information service to generate revenue, because once the interests are sought from medical information, it is difficult to balance the interests and ethics. The disease type is sold as a typical example, and the long-term is a typical example. Baidu’s medical advertisements have also been criticized.
The post-crisis crisis has fully demonstrated that PC-borne medical services are difficult to meet user needs, but users' demand for medical information and medical resources is abundant. At the same time, Internet medical treatment in the PC era is difficult to establish a healthy business model, and the development of stamina is weak.
While PC Internet medical care is weak, mobile medical care is rapidly developing. Zhang Rui, the founder of Chunyu doctor, believes that mobile medical has entered a mature stage. From the frequency and situation of users, the mobile terminal has far surpassed the PC.
In recent years, companies that have grown up in the online medical boom have not provided a disruptive medical experience. However, compared with the past PC online medical treatment, mobile medical care is increasingly approaching the physical medical industry and providing more services. Imagined the space.
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