Analysis of the selection of imported brand electronic balance
Analysis of the choice of imported brand electronic balance
The variety of electronic balances circulating in the market today is a mixed bag. How to choose when purchasing electronic balances? Now, we introduce one of the major foreign electronic balance brands abroad:
1. Sartorius electronic balance (sartorius)
In 1870, Florenz Sartorius founded the Sartorius company, headquartered in Göttingen, Germany, where it first produced and sold short-arm analytical balances. Today, Sartorius has a world-leading position in the fields of mechatronics, biotechnology and environmental technology.
At present, we often say that Sartorius refers to the Sartorius Group, including the German Sartorius and Beijing Sartorius. The majority of the users of the instrument information network are usually in contact with the mechatronics series of Sartorius products. The laboratory product category, and the most commonly used by everyone, should be the BS series electronic balance produced by the Beijing Sartorius factory (originally a low-priced product specially launched for the Chinese market, which is currently sold worldwide). In comparison with the price of the market that Sartorius and METTLER sell in the market, the former is slightly lower in price, but the discount rate of the latter is slightly larger, so the balance of the same specification is sold to the user, and the price is similar. As far as quality is concerned, both are world-class brands. From low-end products (BS/AL) and high-end products (ME/XP), customer satisfaction is very high, and there are few repairs. What is the difference, "Sedolis is a German product, the appearance is not as good as the Swiss product METTLER, and it is equipped with slightly less functions than METTLER, but generally does not affect the use. And Sartorius is the measurement of the European Bureau of Metrology. Standard, so the popularity in Europe and America will be higher."
2, METTLER electronic balance (mettler)
I don't need much to introduce METTLER. I know that the friends of Sartorius will definitely know the only opponent of this Sartorius. In fact, METTLER should refer to METTLER TOLEDO, while METTLER is a Swiss brand and Toledo is an American brand, so you can't simply think of it as a Swiss or American company. In 1945, Swiss engineer Erhard Mettler founded METTLER in Küsnacht to start producing single-disc balances. In 1973, METTLER introduced the world's first all-electronic balance PT1200. In 1980, ErhardMettler sold the company but continued to use the METTLER brand. In 1989, METTLER TOLEDO was formed in conjunction with Toledo, one of the largest scale manufacturers in the United States.
Due to METTLER's marketing strategy, it is well-known in the food and pharmaceutical companies for Doris High, while in the chemical industry it is slightly worse. At present, METTLER develops more agents, and agents use industry nature to distinguish customers, but not all agents can fully comply with METTLER's sales principles, so the competition between agents is fierce. The corresponding deduction rate will be better, but the management of the market is not very orderly.
3. Shimadzu electronic balance (shimadzu)
The Shimadzu brand is so popular in China that I ranked it third. Since the establishment of Shimadzu Corporation in 1875, as early as the 1950s, Shimadzu Corporation has developed photoelectric spectrophotometers, gas chromatographs, X-ray analyzers and other instruments. Nowadays, with the changes in the 21st century, Shimadzu is constantly researching new technologies in the fields of life sciences and environmental protection, developing new products, and continuously providing more epoch-making products to a wide range of users around the world.
Obviously, everyone usually pays attention to Shimadzu because of its color spectrum, and sometimes it also cares about its spectrum. But when it comes to balances, many people have the impression: "Tianping? Shimazu also has a balance?", due to the success of pricing strategy With the forward-looking nature of domestic production, Shimadzu's chromatography has always been a domestic sales champion. Even Shimadzu's goal is to make the Shimadzu product sales in the Chinese market surpass Japan's domestic market within five years and become the world's largest laboratory consumer market. However, the same method cannot be successful in the field of balance. Since Shimadzu is not a professional weighing instrument manufacturer, and Shimadzu Tianping has not yet achieved localized production, the price advantage cannot be fully utilized, and Shimadzu does not attach great importance to the balance products. The sales, the synthesis has led to Shimadzu Tianping is always a chicken rib in the country, many customers are after purchasing large equipment such as chromatography, and by the way to buy a convenient for future maintenance, and agents want to promote this product separately to the market, it is difficult. If Shimadzu’s attitude toward the balance has not changed much, it is estimated that Shimadzu’s products will still be in this embarrassing situation.
4, Ohaus electronic balance (ohaus)
For this brand, first-time friends may think it is a brand new American brand. “Ohaus is founded in 1907 and is a world-leading manufacturer of balance and weighing products for the laboratory, education, industrial and professional markets. Ohaus has also been introduced as one of the world's four major brands (the first two are undoubtedly Sai and Mei, as the last two rankings are controversial), after the establishment of Ohaus Shanghai in 2006, The domestic market is also developing very fast, and many customers have accepted its products. However, friends familiar with the balance industry know that, in fact, Ohaus Shanghai is a product of METTLER's market strategy! So why Meite Le's own production of balances, but also to set up a company to compete? The reason is very simple, METTLER and Sartorius compete in the high-end, but there are many products in China that require cheaper users, and some of them even have the price of the AL series. Can't be reached, what should I do? Either hand over the market to domestic manufacturers or other small foreign manufacturers, or cut the price of METTLER products, this Obviously unrealistic, METTLER has come up with this approach - new brand competition. Introducing Ohaus to China, production can also be placed in METTLER, but the label of the OEM product is changed to Ohaus, so There is no need to re-establish production bases, no need to develop sales channels, and no need to specially train sales and service personnel. The Ohaus brand can be quickly established in China, and the price can fully meet the needs of Chinese users.
From now on, this strategy is very successful, METTLER has a high-end, Ohaus has explored the low end, both have their own target user base, and fully leveraged METTLER's capacity advantage. Some friends may ask, in this case, is the product of Ohaus not the product of METTLER? The quality of the two is exactly the same. Why do you still look for the METTLER brand to buy expensive? To be honest, I am not very clear. I can only explain it with the words of an industry friend: "The same is the OEM, the NIKE is 1000, the Anta is 500, the miscellaneous is 50, this is the brand effect." Maybe so .
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