Domestic and international weight loss mobile medical App Daquan and market analysis
Weight loss has become a never-ending topic for all people to participate in, including entrepreneurs who have also been brought in.
According to a study by the University of Washington, there are currently 2.1 billion fat people out of the 7 billion people in the world, including the largest number of fat people in the United States, reaching 78 million. In the past 30 years of statistics, China's obesity rate has risen sharply, and it has become the world's second largest obese country. The number of obese people is second only to the United States, 46 million adults are "obese", and 300 million people are "overweight."
And there is data showing that obesity has become the engine of various chronic diseases.
In China, in terms of men, 136,000 new cancer cases are associated with overweight, and more than two-thirds are colorectal cancer and liver cancer. In women, 345,000 people are overweight and cancer, and nearly 3/4 are postmenopausal breast cancer, endometrial cancer and colorectal cancer.
According to research, in fact, 1/4 of the cases are "actually preventable", so controlling obesity is an unquestionable measure.
In this big wave of national weight loss, how to effectively lose weight quickly? In addition to the "fat guys" anxious to find ways, entrepreneurs are also very enthusiastic, and combined with weight loss through the Internet is now the most sought after weight loss business model.
We inquired about the major application markets and found that there are nearly 500 domestic weight loss apps (excluding weight loss related categories), including personal and team development. Why do weight loss App products attract everyone to participate? Through the Baidu Index, we have compiled the following data. .
A weight loss app trend is rising: the weight loss mobile end shows a general growth trend
According to the trend of Baidu index hotspots, in the statistics of the past six months, in the PC trend and mobile trend of “weight loss†vocabulary, the lowest average value of PC is 2087, the highest is 9148; the lowest on mobile is 9456, the highest is 31082. Obviously, it directly indicates that the mobile side is becoming a trend.
Two user attention analysis: more than ten popular vocabulary extensions around weight loss
According to the latest statistics of Baidu Index (2015.1), among the words of weight loss, the most important word of user attention is weight loss. In the demand map, jazz weight loss exercise, Zheng Duoyan, drill, 21-day weight loss method, weight loss exercise, weight loss method, video, running weight loss, yoga, exercise weight loss and other words become popular vocabulary.
According to the portrait of the Baidu index, “weight loss†accounts for half of male and female users. Among them, weight loss tips, weight loss recipes, and weight loss are mainly concerned with users as women. Other words (weight loss methods, diet pills, slimming tea, etc.) are more concerned about men. For women. Most of the user's age range is between 20 and 39 years old.
From the analysis of the above two data, it is not difficult to find out why the mobile application will become a tool for weight loss. The Arterial Network Internet Medical Research Institute counts the mainstream weight loss App from the team development as a case study, and the current mainstream application overview in foreign countries.
In the product statistics, a total of 46 weight-loss apps were collected in China, and it was found that the app features are mostly focused on improving the popularity of weight-loss knowledge, and less on entertainment functions. Weight loss methods focus on diet therapy, while weight loss tools are mostly based on records and calories.
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