The market for wearable devices: How big is the market for sports and health?
Author: Kim Nan
Although the industry has unanimously acquiesced in 2014, the wearable device will be promising, but in all fairness, the existing wearable devices are still more golden and have more ingredients. Is the market for wearable devices really so big?
Although the industry has unanimously acquiesced in 2014, the wearable devices will be promising, but in all fairness, the existing wearable devices are still more golden and have more ingredients. There are several star products on the market that are not even grounded and climate-friendly. The data shows that the best Galaxy Gear sold is also supported by the big brother Note 3.
Although the market and consumers are still sensible, but the manufacturers are afraid to fall to the bottom, have launched their own wearable products, stepping on the end of 2013 TCL officially released a smart bracelet with Baidu wear cooperation, the previous Meizu smart watch The truth has also been revealed, and ZTE and Huawei have also developed their own wearable devices. In addition to the Android system, most of the manufacturers have chosen sports and health as the main selling point and market direction. However, this market really can accommodate, or does it really need so many manufacturers and products?
Sports monitoring has never been just what
There are a lot of people who love sports or work related to sports. They may need equipment with motion monitoring. But that doesn't mean they will buy wearables because few people will actually burn calories for sports. Interested in the specific parameters, the fresh sense of cognition does not mean that you can pay enough patience in actual use. Even for those who want to lose weight or gain weight, the feedback mechanism of the wearable device is not as intuitive and accurate as the scale, the calorie value and It is not practical to maintain long-term monitoring and attention in life and exercise, and it is not practical to help users achieve their goals better. Secondly, the situation that really needs to strictly monitor the movement is inherently more professional and high-end. Equipment is available, and wearables are not up to professional level due to technical and cost constraints.
That is to say, the motion monitoring function is like a schedule management application in a smart phone. There are many people moving, but there are few people who need to arrange everything in a well-organized manner. In addition, several wearable devices with high product prices on the market are available. It is also enough for users to pay for the cost of a fitness cycle in the gym. In terms of cost performance and necessity, the sports market is not as broad as the manufacturers expected.
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